In a quest for competitive advantage, building market share, maintaining share price, attracting the best candidates it's an attractive strategy to add to the business. Add a more sophisticated pricing policy, add a more segmented training policy, add another policy document, add another brand, add another website, add another escalated support line, add another ....
Until the mere mortals who work in the organisation can hardly breathe with inter-connected, inter-dependent, nested actions and tactics they are meant to hold near and dear.
Most homes have a 'rubbish day'. We put it all out. Boxes and cans and stuff. It stops the entropy. The confusion and distraction. The stink.
Every organisation needs its 'put out the trash' day. Before it gets submerged in old thinking, dated strategies and WTF slide-decks.