What is their problem? TESCO
It seems as Tesco gets bigger, we have to get bigger. I mean we have to get a bigger trolley and buy more stuff. And of course sometimes for the family/weekly/party shop that is great. But what about when you just want a few things, just an ordinary basketful? It can be hard-work. Standing in that queue recently and chatting to other shoppers we agreed things were getting harder for the 1-basket shopper. And yet the reason many of us choose to minimise our shopping is we want to be in and out of the store quickly.
And that's a point which has been lost, Tesco. You are making it easier and easier to buy more and more and spend more and more time with you. But one or two of us like you but don't want to spend too much of our time with you. And please don't say 'on-line'. We know that's brilliant at times, but it too has its challenges for small, variable amounts.
Come on Tesco: allow some of us to fast-track. A lot of people fast-tracking is still plenty of money. What about if you had a corner shop within those warehouse stores which stocked the 20/80 favourites. Now there is an idea.
What about your business? I know you are premium, I know you are quality, I know you are thoughtful. But can you be DAMN QUICK and RESPONSIVE when the client wants it? Something to think about.
