How to Think Like: The Guy who Runs the Fish & Chip Shop

1. Sure. Do you want salt and vinegar on the chips?

2. Open or wrapped?

3. Sure-did you want a cold one from the back of the fridge?

4.I know-I just don't know what the ref was thinking...

5. Well, price of the fish you see. We aim to get the best..

6. Here-let me give you a loyalty card. It's an idea we are trying.

7. Have a great evening.