Way back in the 1960s you might have got a Madison Avenue Agency talking the importance of brand, but not an up-and-coming boy band. But although they never articulated it and didn't have the power of an internet viral meme or a free down-load to support their growth, they were very good at using photographs. Study the power of those early album covers and see how revolutionary they really were. So unlike Sinatra, Elvis or Buddy Holly. These photos weren't just literal, they were so much more.
And who started it all? Probably Astrid Kirchherr who created marvelous black and white images of the lads which are still stunning to consider.
That's another reason we love The Beatles.
