- An espresso compared to a venti triple-shot dry foam extra sprinkles iced mocha;
- A smile compared to a slide-deck on ‘customer service protocols’;
- A moment's reflection for a perfect present captured on the back of an envelope compared to hours trawling on-line;
- The perfect line of dialogue from your hero at the end of chapter one of your new novel compared to 2000 machined-out words ;
- A bike-ride at the week-end with your daughter compared to the full-on Disney experience;
- 100 words of admission from a public servant compared to a ‘War and Peace’ of rationalisation;
- Holding hands, shopping for groceries in the street market compared to ‘we never have time for ourselves’ melodrama.






