- Open a few minutes early not a few minutes late.
- Have a warm area where customers can sit while waiting to collect their car from servicing.
- Have decent coffee, tea plus water available.
- Work with the customer. Give accurate estimates of time and cost.
- Talk discretely - out of earshot of the customer - about problems you are having with suppliers.
- Think carefully about the music: it really affects mood.
- Make sure the regulars feel special.
- Make sure new-comers know they can easily become regulars.
- Sell infrequently but well rather than frequently but badly.
- Price for fairness-that's makes sense to the customer and profitable for you
Ways to boost business at (1) your coffee shop (2) your clothes shop here.