The Back Story:
Step 8: Add passion.
Do it with passion. Why? You'll be noticed: it builds your brand. You give more value: the customer will come back. It's more fun: you'll enjoy the day even more. Passion doesn't mean you have to have the best job or project. Look for the intrinsic worth in all you do. Deliver the handouts correctly collated and stapled, with smile. Fix the air-con, on time. Deliver the work-shop to the grumpy audience, brilliantly. You get the kind of thing. Do it with passion: or pack it in.